About 10 technical writers came to learn some gentle poses that can be practiced by any office worker, right at your desk at work, to refresh yourself after a stressful meeting or too many hours at the computer. They discovered that simple movements combined with awareness of your breath can transform your state from prickly to peaceful in a few minutes.

The class was wonderful to teach. My students were a very receptive group of technical communicators, highly motivated to ease shoulder tension and various aches and pains. I was very pleased with the turn-out and with the peaceful space for inner exploration that we created together. Namaste!

October 18, 2011 Program Meeting: The Business Side of Technical Communication

I had the pleasure of being one of three presenters at the STC Canada West Coast’s October program meeting. The topic was “The Business Side of Technical Communication.”

Sheila Jones of Wordsmiths was the first presenter, and she shared many decades’ worth of experience about working with clients, estimating project costs, and growing one’s technical writing business.

Mike Smith of IS Solutions presented the perspective of project managers who provide technical writers for large projects. Unlike some recruitment or placement agencies, IS Solutions actually manages the project, oversees the technical writers’ work, and trains and mentors the writers. Definitely the way to go!

As an independent contractor and consultant, I shared my perspective on contracting directly to my clients versus going through a recruiting or placement agency. I had a fabulous time sharing some of the trials and tribulations I’ve gone through in this business. I also shared my recent experience of targeting a company I’d like to work for and convincing them to hire me. I think I’ve come to the conclusion that contracting is similar to dating—it’s better to let the guy/client make the first move. Then they know they want me, and are more invested in making the relationship work!  

For a detailed write-up of the program evening, see the STC Canada West Coast website.

It seems that no matter how good our technical writing services are, these days we have to rank well in viagra engines for our clients to find us. I had a recent exchange with fellow technical writer Stephen Arthur about the value of being searchable

. While potential clients may be more inclined to look for technical writers on a site such as monster.ca or workopolis.com, and also in the contractors directory of the local chapter of the Society for Technical Communication, I think that it's also imperative to ensure that clients can find our lovingly crafted web sites through conventional search engines.

For clients

What I say here applies equally well to anyone who has a web site and wants people to find your web site on the internet. You must be searchable! And findable! So this article gives a few tips.

I tend to focus my efforts on Google, but there are many other search engines that people use. So here is a list to consider checking your site on:

• Google
• Yahoo
• Bing
• Ask
• Dogpile - fetch!

For an unbelievable list of search engines, see the Search Engine Guide.

If your site is new, you'll have to be patient, as it can take up to 3 weeks for the “robots,” “web bots,” or “crawlers” of the search engines to find your site and glean what's on it. Google offers Webmaster Tools and Google Analytics to assist you. These free tools help you track what Google is finding on your site and get statistics about visitors to your site.

Try this simple trick:

In the Google search box, type site:yourwebsitename.com

This will show you whether Google has indexed your site yet. Indexing means it has found your site and made a list of keyword terms. Webmaster Tools will show you what terms it has found.

Another trick:

In the Google search box, type link:yourwebsitename.com

This will show you the links to your site that Google has found on other web sites. This is the number one way to increase your web site ranking in search engines. The more sites that link to your site, the more important Google thinks your site must be.

For a final tip, make sure you frequently use terms on your site that you think your clients will search for. The more times a term is used, the more relevant Google will think your site is and the higher it will rank your site if someone searches for those terms.

Happy searching!