Marketing Collateral

Web Pages and Fact Sheets

Tools used: WordPress, Photoshop, Snagit, Adobe Acrobat

I collaborated with a global team of product managers and content experts to develop public-facing web content to educate potential clients about Bloomberg’s offerings. I edited, updated, and maintained this web page collection about the Enterprise Console and other products, as well as all linked policy documents. Taking raw material drafted by the subject matter experts, I crafted content that is appealing, informative, and uniform in style and tone.

The sales teams needed downloadable brochures that they could show clients at conferences and during client visits. I worked with the product team to produce concise fact sheets that conform to Bloomberg design standards and inform customers how these products and tools will meet their business needs: