Marketing Collateral

Web Pages and Fact Sheets

Tools used: WordPress, Photoshop, Snagit, Adobe Acrobat

I collaborated with a global team of product managers and content experts to develop public-facing web content to educate potential clients about the company’s offerings. I edited, updated, and maintained a web page collection about an online connectivity monitoring portal and other products, as well as all linked policy documents. Taking raw material drafted by the subject matter experts, I crafted content that is appealing, informative, and uniform in style and tone.

The sales teams needed downloadable brochures that they could show clients at conferences and during client visits. I worked with the product team to produce concise fact sheets that conformed to my client’s design standards and informed customers how these products and tools would meet their business needs.